Fuel Your Growth With Better Pricing and Go-to-Market
We help B2B software and data companies grow faster by aligning pricing and go-to-market with measurable customer ROI.
Growth stalls when your pricing and value don’t line up:
Churn rises
Win rates & deal size shrink
Retention slips
Sales cycles drag
👉 Companies that measure ROI grow 3–4× faster — but only ~25% do it.
Why? Because it’s Hard to Do!
We Deliver Pricing and Monetization Strategies that are Practical, Fast and With High ROI
Quick wins in weeks, not quarters
ROI tools your team can use right away
Confidence to price, package & sell on value
Quick wins using the data you have on hand and without over-burdening your team
ROI-driven: early to validate further investment of time and resources
Practical tools: efficient and effective calculators, templates and playbooks
Combine quick wins with longer term transformation, setting up organizational improvements for long term growth
What’s your upside opportunity from better pricing?
Try our pricing ROI calculator. All you need is your regular performance metrics, and three minutes.
Products and Pricing
Quick Pricing Audit
"How much money are we leaving on the table?”
Outcome: Discover your 15-30% hidden revenue opportunity in 2 days
You get:
Your Revenue Opportunity - Quantified upside calculation
Your Pricing Gaps - Health score + competitive analysis
Your Action Plan - 5 immediate wins + messaging fixes
48 Hours: $5K (free if <$10X ROI)
Pricing Blueprint
"What do we do first?”
Outcome: Get a complete pricing improvement roadmap and tools
You get:
Value Foundation: KPIs, ROI calculator customers will love
Pricing Framework: AI-tested price points, new model recommendations, marketing brief to guide GTM.
Implementation Roadmap: 90-day priorities
3-4 Weeks: $25K+ (Breakeven - one client win)
Growth Accelerator
“How do we execute it?
Outcome: Expert-led implementation sprint + lasting pricing excellence
You get:
Custom Tools: Your specific ROI calculator, pricing dashboards, value tracking system
Team Enablement: Weekly implementation sessions, sales workshops, exec alignment
Execution Support: First wins together, real-time optimization, governance setup
8-12 Weeks: Contact us for pricing
Operator perspective + Board level trust + Measurable impact
Michael Himmelfarb – Founder & Principal
25+ yrs in pricing, marketing & product leadership
Former Nielsen GM, 3× Operating Partner for PE/VC funds
5× Growth-stage CMO with successful exits
Different because: Operator perspective + Board-level trust + Measurable impact.
Full Bio
“HG Partners’ pricing strategy made our new segment entry a great success.”
“The combination of Michael’s excellent experience in data, brand, tech and general business savvy have resulted in amazing products that the marketplace has welcomed.”
““Michael transformed our passion project into a practical business by keeping us relentlessly focused on delivering and communicating real value to real customers.””
Select clients include:
