About Us

Leadership:

Michael Himmelfarb, Founder & President of HG Partners, has helped dozens of SaaS and DaaS startups solve their most pressing product marketing and go to market challenges. Engagements include: interim/fractional CMO at Otto.vet, TrackX.com, Koupon Media, fractional Product Marketing lead for Label Insight, Edison Technologies, and SwiftIQ. Previously at NielsenIQ, he was SVP and general manager of the global consumer panel businesses, head of product for Spectra Marketing, and Innovation Lead for emerging markets. Michael is currently a Growth Partner for Mercury Fund, a Houston-based venture capital fund. He received his BS at Wharton and MBA from the University of Chicago.

Team:

Most go to market challenges are cross functional and involve sales, marketing, BD, revenue ops and more. We maintain a pre-vetted team of executives and specialists that provide added industry and functional expertise and perspective to ensure the best results.